If you’re not aware – I’m employed at Conductor – where I work with some amazingly clever folks to help large organizations bring science and metrics to their natural search efforts.
I recently finished up the second edition of our study on Fortune500 organic search visibility, really the first study to take a methodical and metrics-first approach audit of the seo effectiveness of some of the largest US public companies.
Some key takeaways of the study
- The Fortune 500 as a group spent millions of dollars a day on 88,792 keywords – yet only 20.82% of these keywords rank in the top 100 natural search results.
- Large brand visibility is improving throughout natural search results, but even high performers struggle with inconsistent execution across brands.
- Only 1.41% of the domains (not companies) surveyed showed a significant number of their terms in the top results. In all cases these companies had domains with significant visibility issues that offset their overall score.
- 46.76% of Fortune 500 companies have very low or non-existent visibility for their most advertised keywords.
- Fortune 500 natural search visibility dropped 5.8% when search queries increased to 5 or more words.
If you’d like to take a look at the whole study – head on over to the Conductor Research Section:
